Consumers just not that interested in Blu-ray DVD

Apparently, the world agrees with HD DVD’s original proposition: For a high definition video disc format to be adopted, it has to be inexpensive enough for people to consider in comparison to current generation standard definition choices.

The “widespread reluctance to commit to Blu-ray” by consumers (as described by ABI Research) is obvious just by just looking at the fully stocked shelves of retail stores. Only 1 in 4 people surveyed said they might buy a Blu-ray DVD player in 2009 according to this new survey of a 1000 consumers. Obstacles to adoption? The $300 high cost of players relative to current generation players and the excessive cost of video discs from $20+ each.

SUMMARY:

http://www.abiresearch.com/press/1203-Consumers+Delaying+Blu-ray+Player+Purchases

RESEARCH DOC:

http://www.abiresearch.com/products/research_brief/Consumer_Video_Technologies_Market_Update/115/Blu-ray:+Consumer+Survey+Results