HitsGarden

This is certainly the day for announcements made by Sony. In addition to revealing a video rental service designed for the PlayStation 3, the company is also launching a few other initiatives that are designed to make its gaming console more attractive to other demographics than the “hardcore” gamer. The social aspect of the PlayStation Network is brought into focus in an effort to compete with the Xbox Live service from Microsoft.

While mentioning that the PlayStation 3 has so far shipped more than 12 million units all over the world, Kaz Hirai, President of Sony Computer Entertainment, revealed that this number is past the critical stage at which the company begins to focus on providing more content to its users rather than on extending the installed base at an accelerated rate. Additional content is intended to create loyalty amongst the player base. Read the rest of this entry »