October 19th, 2007Xbox 360 Explodes Fueled by the Halo Effect
The release of what Microsoft referred to as a global entertainment phenomenon has managed to explode sales of its Xbox 360 consoles. The combined market performances of Halo 3 and Nintendo’s Wii console have contributed to a 75% jump in sales of video gaming hardware and software in the U.S. According to market research firm NPD, gaming related sales passed the $1.3 billion milestone in September, increasing from $779 million the previous month. NPD indicated that Microsoft’s claims revealing Halo 3’s impact as a new standard of interactive entertainment were justified, as the title pushed in excess of 3.3 million copies in its first month. In this context, the following nine games combined, in the top 10 selling titles, account for a little over half of Halo 3’s sales. Read the rest of this entry »





