Microsoft Plus Yahoo vs. Google, So It Begins

The Microsoft and Yahoo marriage has been blessed by antitrust regulators both in Europe and over the pond, giving the two companies green light to implement their anti-Google search alliance. On the morning of February 18th, 2010, the U.S. Department of Justice and the European Antitrust Commission have wrapped up their reviews of the Microsoft-Yahoo search agreement. With the alliance between the two giants cleared without restrictions, the duo will now move to implement the deal.

“Although we are just at the beginning of this process, we have reached an exciting milestone,” said Microsoft Chief Executive Officer Steve Ballmer. “I believe that together, Microsoft and Yahoo! will promote more choice, better value and greater innovation to our customers as well as to advertisers and publishers.”

Microsoft claims that the search agreement was announced in late July 2009, but the company has been flirting publicly with Yahoo for a total of over two years, but there’s no way of telling just how much time had Ballmer actually spent on this deal ahead of the start of 2008. The debut of February 2008, brought with it an unsolicited offer of $44.6 billion from Microsoft, which at the time was trying to acquire Yahoo. Making sure that the deal fell through was Yahoo co-founder Jerry Yang, then occupying the position of CEO. Read more

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