Zune 2.0 in ImagesOn October 2, introduced the next generation of Zune digital media players. Zune 2.0 is not a response to Apple’s new lineup of iPods released just a month ago, but simply the natural evolution of the device. The Redmond company revealed for some time that it was cooking an overhaul to Zune, and the two new models unveiled are nothing more than a consequence of the planned growth. Chairman and Corporate Vice President J Allard focused not only on Zune 2.0 but also on the new release of firmware for the players and the new version of the online store accompanying the devices.

“Twenty years ago we bet the company on an integrated productivity suite of word processing, spreadsheets and presentations, and we changed the way people work,” Gates said. “Today we’re making big bets on games, music, video and connecting these entertainment experiences to help change the way people play.” is betting strong on two new features for Zune 2.0. First off, all devices will synchronize with PCs via Wi-Fi connections, streamlining the process. And on top of that, Zune 2.0 models come with the new Zune Pad, a touch-sensitive button. Read the rest of this entry »